This 84mm Victorinox Sportsman has a picture of William Tell and his son printed on the front scale. It is part of a kit that also contains a cassette tape with Swiss Music. The kit was probably issued for the 700 year anniversary of Switzerland (Confoederatio Helvetica) in 1991, but the knife itself was not part of the 700 year anniversary series (which you can find on I Love SAK’s). Those knives had metal inlaid logos instead of printed ones.
The knife in the picture on the box looks like a Spartan (91mm) or a Tourist (same as the Spartan, but 84mm), but the actual knife is a Sportsman, since it has a nail file instead of the small blade. Usually, the Sportsman has a keyring. This one does not. Note that the reamer/awl does not have a sewing eye (newer ones do). It also has a fluted corkscrew.
Fun fact about this set is that I bought it new in a regular hardware store in 2010, 19 years after it was issued :D